Two tracks for Rubin: a custom Moodle, and the Propel tool around it

At a glance

Rubin Education is a writing-skills practice that teaches early-career and corporate teams how to write at work. The engagement runs on two tracks that share a single design and engineering team — and benefit from sitting under one roof.

Track 1 — Moodle

For the Moodle side we designed and developed:

• A custom theme carried through from mockups with proper illustration work — not a recolour of a default.
• A custom dashboard for both learners and admins.
• A custom course format built around how writing practice is actually delivered.
• A custom workflow that fits Rubin’s pedagogy rather than fighting it.

The flow on this track is mockup → illustration → working plugin, with design and engineering iterating on the same artefact.

Track 2 — Propel

Propel is Rubin’s own tool — a separate product, not a Moodle plugin. We supported Propel with:

• Branding and logo animations for the product identity.
• Outlook and Gmail plugins so Propel lives where the writing actually happens.
• A dashboard for managing all subscriptions, so Rubin can see and operate the entire customer base in one place.

Outcomes

A learning platform on Moodle that looks and behaves like Rubin, and a Propel tool with the branding, in-inbox surface and admin dashboard it needs to run as a real product. Both tracks are in active use.